Vertex Architecture

"How do we push the web to its absolute rendering limits without sacrificing accessibility and SEO natively?"

Vertex is an experiential website for an architectural firm running real-time 3D models embedded via react-three-fiber, allowing users to fly through unbuilt concepts.

The architecture relies heavily on highly decoupled components and custom state machines to minimize re-renders. Every element on the page was meticulously designed to ensure maximum interactivity while maintaining a perfectly solid 60FPS across all devices. The project was successfully delivered on time and resulted in a massive conversion rate increase.